Treasure Data Named a Leader in Inaugural Gartner^® Magic Quadrant for Customer Data Platforms

Treasure Data Evaluated for its AI-Powered CDP Evaluated Among 17 Vendors

MOUNTAIN VIEW, Calif., February 21, 2024—Treasure Data, today announced that it has been named a Leader in the inaugural 2024 Gartner® Magic Quadrant for Customer Data Platforms (CDP). The report evaluated 17 different CDP vendors on 15 criteria and placed Treasure Data in the Leaders quadrant for its Completeness of Vision and Ability to Execute.

“As a true CDP pioneer, we’re proud to build on our heritage and reinvent the CDP with AI, real-time engagement, and journey orchestration all in one platform,” said Kaz Ohta, CEO and co-founder, Treasure Data. “Our singular focus is to provide the world’s largest companies a best-of-breed CDP that unifies data from anywhere and drives ROI by delivering connected customer experiences throughout the world. As we empower organizations to expand the CDP beyond just marketing, we look forward to extending our position as a market leader.”

Treasure Data believes its recognition from Gartner as a Leader affirms its success in reinventing the CDP to better help all teams that rely on customer data enrich experiences across the entire customer lifecycle, at every moment of interaction. Treasure Data CDP helps the world’s largest companies increase revenue by improving customer acquisition and growth, drive operational efficiencies that lower costs, and reduce risk using customer data across multiple teams and geographies. 

“We are proud to congratulate Treasure Data on being recognized as a Leader by Gartner,” said Luiz Gama, senior global martech manager, consumer data and CRM, at Anheuser-Busch InBev, whose global Treasure Data CDP deployment spans more than 90 million unique consumer records, 42 countries and more than 2,000 unified data sources. “As a valued partner of AB InBev, Treasure Data has helped us unlock valuable insights and deliver exceptional experiences for our consumers across the globe. This recognition is a testament to their commitment to innovation and excellence in the field of CDPs, and we are proud to have them as a key business partner.”

As evidenced by large-scale CDP deployments such as AB InBev, Treasure Data is built on a foundation of trust and scale that supports the requirements of the world’s largest companies. Treasure Data’s proprietary big data platform processes customer data at infinite scale and massive speeds, while its enterprise-grade security, privacy and data governance inspires the trust needed to drive CDP adoption across the entire company, worldwide. 

As Treasure Data reinvents the CDP to bring data and decisioning together and deliver the business outcomes its customers need most, its latest innovations include:

Accelerating time to insight and driving efficiencies with AI and machine learning
AI and machine learning are infused across Treasure Data CDP, from profile stitching to auto-segmentation and targeting. Treasure Data plans to release generative AI-assisted data analysis and exploration capabilities into its platform this year.

Enabling all customer-centric teams to deliver connected customer experiences
Treasure Data empowers teams across the company, including marketing, IT, service, sales, and data science, to use its CDP to drive connected customer experiences. This allows customer data to be used across every interaction, from sales to service.

Powering more intelligent journeys with real-time interactions and insightsTreasure Data unveiled Real-Time 2.0 CDP, one of the only enterprise solutions that combines both batch and real-time data processing at the profile level, which is accessible in Treasure Data’s unified journey management interface.

Download a complimentary copy of the Gartner Magic Quadrant for Customer Data Platforms here.

Learn more about the reinvention of the CDP at CDP World 2024 powered by Treasure Data. Join hundreds of data and marketing leaders at the premier customer data conference in Las Vegas on October 15–16, 2024.

Gartner Disclaimer 

Gartner, Magic Quadrant for Customer Data Platforms, Lizzy Foo Kune, Rachel Smith, Suzanne White, Benjamin Bloom, Adriel Tey, David Walters, 14 February 2024.

Gartner does not endorse any vendor, product, or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved.

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Perception Gap: C-Suite Confident in 360 Views, but Only 25% of Consumers Agree

New Research Report Explores the Disconnect between C-Suite and Consumers when it comes to Data, Customer Experience and Relevance

MOUNTAIN VIEW, Calif., December 12, 2023—Treasure Data, a leading enterprise customer data platform (CDP), today published new research exploring the dynamics of C-suite decision-making and consumer preferences in Data Driven Insights: Navigating the Consumer Landscape in 2024. The global survey polled 1,500 B2C C-level executives and 6,000 consumers, revealing a large divide between C-suite confidence and consumer expectations.

Seventy-six percent (76%) of business leaders express confidence in having a comprehensive customer 360-view to deliver personalized experiences. However, a mere 25% of consumers share this sentiment regarding their favorite brands, revealing a significant perception gap. Beyond the perception gap, the research highlights another notable finding – a staggering 88% of consumers believe that less than half of the content they receive from brands is relevant.

“As 2023 comes to a close, it’s worth reflecting on consumer expectations and taking an honest assessment of how to best meet their ever-evolving needs,” says Mark Tack, Chief Marketing Officer at Treasure Data. “This research paints a clear and concerning picture: Despite brands’ best efforts, they struggle with messy, complex customer data challenges that limit their ability to understand and engage consumers effectively. As brands seek to level up their customer experiences in 2024 and beyond, it’s critical to invest in people, processes, and technologies to chart a better path forward.”

Other key findings include:

• Customer Loyalty Woes: Almost half (44%) of consumers don’t see any value from being a long-standing customer, and 64% believe only new customers receive the best deals and customer experience. This shows a majority of consumers feel undervalued for their loyalty, impacting their perception of brand value and increasing their likelihood to churn.
• Consumer Trust and Anonymity: While over half of consumers welcome marketing, forty-nine percent (49%) of consumers express a preference for remaining anonymous to brands. Concurrently, 48% deliberately withhold their personal data from businesses. This underscores the urgent need for brands to bolster trust in how they collect and use data from the general public.
• Data Competence Doubt: A third (33%) of senior executives express doubts about the data competence of most of their C-suite colleagues, while another 32% believe their organization collects good quality data but lacks the skills to interpret and use it effectively. This indicates a potential risk of major brands falling behind in the rapidly evolving landscape of data-driven customer insights.
• CX & AI Investment Surge: Sixty-two percent of execs plan on investing more in customer experience over the next two years and more than half (57%) of organizations plan to invest more in AI, with large businesses leading at 70%, emphasizing a rapid surge in AI investment across industries. The substantial commitment to AI recognizes its potential impact on customer experience, data analytics, and overall economic viability.

As companies navigate 2024, this report  bridge gaps in understanding, and strategically embracing the technological and customer-centric shifts that define success in an ever-evolving business landscape. To review the full report and findings, please download Data-Driven Insights: Navigating the Consumer Landscape in 2024. Key findings were first showcased during the keynote at the inaugural CDP World 2023.

Methodology

Treasure Data’s research was based on two surveys, conducted by Opinium. The first surveyed representative samples of 2,000 adults from France, the US and UK – 6,000 respondents in total – with the data collected between 25 September – 4 October 2023. The second polled 500 C-suite decision makers in B2C companies from France, the US and UK – 1,500 respondents in total – with the fieldwork conducted between 25 September–4 October 2023.

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About Treasure Data

Treasure Data helps the world’s largest companies turn customer data into their greatest business asset. Our global, enterprise customer data platform (CDP) and deep expertise empower customer-facing teams to deliver connected customer experiences that drive efficient growth. Learn more at www.treasuredata.com.

Treasure Data CDP Selected by Nissan Motor Japan to Drive Better Customer Experiences

CDP Brings Personalization to Every Customer Touchpoint for Leading Auto Manufacturer

MOUNTAIN VIEW, Calif., November 28, 2023—Treasure Data, a leading enterprise customer data platform (CDP) provider, announced that Nissan Motor Co Ltd. Japan selected Treasure Data to enhance customer experiences from pre to post-purchase utilizing its cross-functional customer data infrastructure.

Nissan Motor Co., Ltd. Japan sought to unify data and ensure consistent brand-wide communication, all in pursuit of a superior customer experience. To accomplish this, they launched a strategic project aimed at strengthening data governance and integrating various platforms, all with the goal of achieving a comprehensive 360-degree view of their customers. Nissan choose Treasure Data CDP to capture invaluable customer insights and to promote their customer-centric activities.

“Nissan is aiming to provide a best-in-class customer experience, and in order to do this, we need to deliver more personalized marketing campaigns which enable us to acquire new customers and increase loyalty,” said Shoki Kageyama of Global ISIT department senior manager. “As we began our search for the right partner, we also wanted a CDP that would provide our customers with the highest standards of data privacy, security, and governance. Treasure Data’s CDP meets this requirement and allows us to better serve our customers while building greater trust in the process.”

The modeling and segmentation functions in Treasure Data’s CDP coupled with its AI and machine learning capabilities, is proven to improve marketing accuracy and provide more strategic personalization. In addition, with more consistent cross-department alignment, users will be empowered to optimize its customer data across channels to provide a more seamless customer experience.

“We are honored to have a respected and well-known brand like Nissan select Treasure Data to help overcome their data disconnect,” stated Kazuki Ohta, co-founder and CEO at Treasure Data. “Treasure Data’s CDP empowers companies to create a productive, efficient one-on-one customer experience at every touchpoint, which is the level of personalization expected in today’s landscape, especially within the auto industry.”

To learn more how top automotive brands and dealerships around the world are driving revenue and efficiency with Treasure Data, download, https://www.treasuredata.com/i/automotive-use-case-guide/

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About Treasure Data

Treasure Data helps the world’s largest companies turn customer data into their greatest business asset. Our global, enterprise customer data platform (CDP) and deep expertise empower customer-facing teams to deliver connected customer experiences that drive efficient growth. Learn more at www.treasuredata.com.

About Nissan

Nissan is a global car manufacturer that sells a full line of vehicles under the Nissan and INFINITI brands. Nissan’s global headquarters in Yokohama, Japan, manages operations in four regions: Japan-ASEAN, China, Americas, and AMIEO (Africa, Middle East, India, Europe & Oceania). For more information about our products, services and commitment to sustainable mobility, visit nissan-global.com.