CDP vs. DMP: What’s the Difference and Which Meets YOUR Needs Best?

Is a CDP or DMP Better for These 5 Marketing Applications?

In this detailed white paper, the CDP Institute explains the differences between a CDP and DMP, how each works, and which is best for a variety of marketing use cases and applications.

Learn more about Customer Data Platforms vs. Data Management Platforms. The easy-to-understand descriptions and visuals show which is best for your marketing and strategic needs (including how they work together) with these example use cases:

• Retargeting
• New customer prospecting and customer acquisition
• Personalized recommendations
• Back-in-stock notices
• CRM integration

Don’t end up with the wrong marketing technology for your organization’s needs! Get this free report to make the right choice between a CDP or DMP for marketing.