Customer Data Maturity: Strategies, Capabilities & Trends

Learn what customer data strategies are working—and what’s not

With so much pressure on enterprises to leverage customer data, we wanted to know how companies are moving along the customer data maturity curve.

Are businesses implementing a true customer data strategy? How is that strategy used across the organization—beyond marketing—with sales, customer support, and supply chain management?

To find out, we recently surveyed 491 professionals knowledgeable about their companies’ customer data management strategies. The results reveal what’s working and what is still a challenge. Key findings include:

• Customer data is still siloed for more than a quarter of companies (28%)
• Centralized customer data offers greater efficiencies (64%) and business growth (57%)
• Customer data strategies are evolving—half of companies anticipate a strategy change in the next year
• Companies (85%) are most likely to add customer analytics using AI/ML and predictive capabilities over the next 12 months

Better understand how your company’s approach to data strategy development compares with other enterprises. Download your copy of the Customer Data Maturity Study today.