Building Consumer Trust Starts with Data Privacy
Why would customers willingly trust companies that have not prioritized and protected their safety?
Getting a handle on data privacy is a prevailing issue for companies today. Data breaches and lack of compliance with global regulations pose a risk for brands that are looking to build lasting relationships with consumers who are more aware of how, and when, they share their data.
By disrupting the current trend of distrust, companies can build more meaningful relationships with customers. In this whitepaper, Treasure Data and CCW explore the current trends impacting data privacy in customer service, and how companies can use technology to create data privacy practices that meet consumer needs.
You’ll learn:
- The biggest trends influencing consumer perspectives on data privacy today
- How customer data can improve trust in the contact center
- How data-driven personalization can build trust between customers and contact center agents
- How a customer data platform can help you put data privacy first
