CDP Beyond Marketing: Sharing Data Across the Organization

Why Sales, Support, and Service Teams Need Unified Customer Data

The world of customer data management is evolving rapidly. While many companies still struggle to give marketers access to unified profiles, the challenge has now grown to sharing customer data across the organization—in real time and subject to growing privacy constraints.

In this guide, David Raab, founder of the CDP Institute, explores customer data applications beyond marketing.

Learn how today’s product development, sales, support, and service teams can create ‘wow’ customer experiences with unified customer data, including:

• Informed product design based on usage information
• Predictive modeling to help salespeople assess the value of a new lead, estimate the risk of extending credit, or identify the best product to offer an existing customer
• Automated maintenance alerts based on product use and performance data
• Loyal customer priority so that your most valued customers are rewarded with true VIP treatment

Find out how leveraging data across your organization can improve your customers' experiences and your company’s bottom line. Get your free copy of this guide today.

Download your own copy today.