The relationship a retailer has with customers is now more than just a transaction – it’s a frictionless purchase, a delightful engagement, and an adherence to data privacy and communication preferences that create seamless interactions time and time again.
A good data foundation is a must for retailers to track customer behavior and deliver personalized experiences. By deploying specific use cases across the customer journey, retailers can drive greater marketing efficiency, conversions, loyalty, and ultimately, more revenue.
But first, you’ll need to evaluate which use cases are most important to you to ensure you’re making the best decisions for your business. We’re here to help.
In our comprehensive guide, you’ll discover: