The New Playbook For Data-driven Retail: Are There Gaps in Your Strategy?

Customer Data: It’s Not Just for Marketers Anymore

Everything about the relationship between consumers and retailers has become more complex, including customer data. Retailers are facing a number of data challenges, including new selling channels, new privacy regulations, and disparate data streams. Can your data strategy keep up… or is it time for a reset?

This new Retail TouchPoints e-book explores some of the main challenges and expanded needs of tomorrow’s retail operations. You’ll learn about:

• Mapping your data sources, environment, and use
• The importance of delivering the right messaging at the right time–and channel
• Actions brands should take to bridge their data gaps
• Turning insights into action with a Customer Data Platform
• And much more

Download your copy of this e-book now to take the next step in developing a lifecycle data management strategy for your entire customer journey.