The HCP Journey Is Going Digital. How Can Pharma Brands Adapt?
Research reveals how HCPs prefer to interact with pharma companies in an increasingly digital-first world.
Capturing the attention of healthcare providers in a limited period of time requires precision and a deep understanding of provider needs. However, less than one-third believe the marketing they receive from pharma brands is personalized to them.
In this report, you'll discover:
- How COVID-19 has accelerated digital-first habits for healthcare providers
- What information HCPs value most when interacting with pharma brands
- What HCPs now expect from pharma companies when interacting in person and online
- Why providing the right products, information and services online is critical for pharma brands to remain competitive
Learn how pharma brands can use data to understand the provider journey, connect online and offline experiences, and empower commercial teams to deliver relevant, personalized content through the right channels, at the right time.
