38% of U.S. Marketing Budgets Are Wasted Due to Poor Data Optimization

Research from Treasure Data reveals data and ROI challenges as marketers and consumers face economic uncertainty.

How can marketing teams utilize data to navigate increasing departmental budget cuts and sensitivities around the cost-of-living crisis?

Key findings include:

• Diminishing budget divisions: Businesses are prioritizing spend between departments and as a result, 69% of U.S. marketers admit to already having made cuts to their budgets, and 81% are under greater pressure to prove ROI.
• The customer and cost of living: 73% of marketers say that they have changed their marketing strategies as a result of rising prices and cost-of-living challenges.
• Prioritizing poor data optimization: Our research suggests that 57% of U.S. marketers don’t feel properly equipped to get the most out of the data they use for marketing campaigns.
• Dishonesty of Data: Most marketers agree that they have access to identity, attribute and behavioral data – however, around one-fifth believe that this data is not accurate or of high quality.

Download a copy of the research now for a full summary of the findings and how to solve for the issues they create.