The CIO and CDO Customer Data Playbook

How CIOs and CDOs can partner with marketing to centralize customer profiles, create behavioral analytics, and enable activations with a customer data platform.

Every organization has its challenges in becoming data-driven, finding competitive advantages with their proprietary data, and adhering to changing compliance regulations.

So the question is, where should CIOs, CDOs, technology organizations, and data science teams focus their efforts?

Simple: Start with customer data.

In this playbook, digital transformation leader Isaac Sacolick, president, StarCIO, breaks down the four pivotal steps businesses should take to unite marketing and technology and take their customer data operations to the next level.

You’ll learn

• How to unify and activate data with a customer data platform
• What capabilities to look for when selecting a CDP that breaks through the noise and drives impact
• How to deliver value with a CDP by enabling differentiating tools for marketers, data scientists and technologists
• The steps needed to establish an agile, multidisciplinary team focused on elevating data through enrichment and experimentation.

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