How to Optimize & Future-proof Your Martech Stack
400+ Martech Decision Makers & Influencers Share What Matters Most in a Martech Stack
It’s not the creative that makes or breaks your marketing campaign—it’s your technology. The right martech stack allows businesses to understand, predict, and satisfy customer expectations. But this ideal state is only possible when your tools work well together, scale with your business, ingest data from every place your customers are, and deliver real-time insights to the entire organization.
To better understand what organizations need from their martech stack, Treasure Data surveyed more than 400 martech decision makers and influencers to find out how companies achieve, optimize, and future-proof their martech stack.
From the research, it’s clear that:
- Companies expect martech stacks to deliver significant improvements across multiple KPIs, including:
- Overall marketing effectiveness
- Time spent managing and improving data quality
- Operational efficiency
- A wealth of marketing technologies are fundamental to an ideal martech stack
- CDPs are pivotal to future-proofing your tech stack
Learn which technologies are fundamental to an ideal martech stack and how CDPs future-proof your technology investments. Download your copy of this report today.
