Post-COVID Loyalty Strategies
Keep New Customers, Perfect Data Collection, and Act on Every Insight
“Loyalty is driven by a repetitive positive experience with the brand. That means you’ve got to understand all the touchpoints where customers engage with your brand or your company.”
—Donovan Neale-May, Founder and Executive Director of the CMO Council in an interview with Retail TouchPoints
In this changing retail world, every moment counts—and so does every piece of real-time customer data. This report—from the editors at Retail TouchPoints—explains how retail brands and stores are using innovative, data-driven strategies to keep up with customers as they navigate COVID-19 and the coming recovery. See how to keep consumers coming back, with experiences that move as fast as their lives and needs are changing.
In this report, you’ll learn:
- How to avoid “saturation bombing” your customer with the wrong frequency—or the wrong messages, on the wrong channels, at the wrong times
- How to use real-time data for effective personalized CX and omnichannel retailing
- 4 key objectives for a successful retail strategy
- 5 key factors for winning customer loyalty
Don’t wait to understand how your customers’ behavior is changing. Get ahead of the curve with innovative new technology that helps you understand them better—before reopening!
