Customer Data Platforms—The New Table Stakes for CPG Companies

How CPGs Are Moving to DTC with the Right Martech

Rapid digital transformation defined 2020, and it shows no sign of slowing down—especially for consumer packaged goods (CPG) brands.
In this new industry brief, Futurum Research breaks down the latest trends in the CPG industry, including why Customer Data Platforms (CDPs) are required for a successful shift to a direct-to-consumer (DTC) business model.

You’ll learn:

• The real benefit of CPG DTC or direct to consumer marketing strategies
• The challenges facing CPG brands, including siloed data, too many records, and slow product development (and how that impacts CPG marketing)
• The advantages of smart, enterprise-ready martech, including machine learning-driven insights on lifetime value, churn, and multi-touch attribution

Download this complimentary paper to find out how the right technology can help your brand deliver exceptional customer experiences, improve brand loyalty, and meet your bottom line goals.