Learn how to create a true omnichannel customer experience (CX) with the right strategy & technology
MarTech Advisor: 6 Ways CDPs Transform CX Outcomes
Today’s marketers are expected to provide relevant, seamless, friction-free experiences—whenever, wherever, and however customers choose to engage.
Consumers across all industries—retail, media, entertainment, travel, automotive, and CPG—expect consistent, hyper-personalized experiences. But the complexity of multiple online and offline touchpoints leave many brands missing the mark.
In this MarTech Advisor ebook, you’ll learn:
- How to overcome the challenges of data collection, data analytics, and data activation
- Six ways a robust CDP can transform CX outcomes
- How a CDP helps Subaru, Shiseido, and Kirin drive outstanding customer experiences