How Retailers Can Embrace Behavior-Rich Intent Data

Is your organization delivering targeted, hyper-personalized customer experiences throughout the customer journey? With the use of clickstream data and receipt data, retailers can obtain deeper context into the shopper’s journey resulting in more shoppers and less abandoned carts.

In this special report with Retail Touchpoints, we analyzed the importance behind behavior-rich intent data and how it can drive your marketing, merchandising, and pricing strategies. You’ll learn:

• What “intent data” means to modern retailers
• How to create a formula for behavior data, and how it impacts the consumer intent score
• How intent data is driving product recommendations and keeping loyal shoppers from leaving
• How to leverage intent data in times of crisis