Collective Intelligence: How Brands and Retailers Both Win with Data-sharing

Retailers and brands are increasingly engaging in co-marketing campaigns with pooled customer data to boost customer satisfaction and conversion rates. Sharing data can help create more accurate predictive models and improve customer journeys. But how do retailer CMOs and brand directors surmount customer data-sharing problems and combine forces successfully?

This Retail Customer Experience report reveals:

• • Top 3 customer data sharing roadblocks—and how to handle them
  • Unifying online and in-store data—for accurate, complete, “golden” customer profiles
  • What customer trust is worth—plus, how to preserve it while you securely share customer data
  • How Customer Data Platforms (CDPs) help with data sharing—with everything from predictive analytics to attribution models to retail customer experiences that sell

Bonus: How a global beauty brand used predictive analytics, loyalty-program customer data, and a CDP to put a beautiful face on its sales and profits.

Don’t miss the opportunity to unify your data in profitable retailer-brand partnerships. Get the free Retail Customer Experience report.