Turn Your Google Tag Manager Data into Insights
Treasure Data helps you do more with Eloqua.
Google Tag Manager is a JavaScript based service from Google for companies to easily add, update or remove web tags or tracking code on their website from a central location. This uniform approach to tag management enables companies to quickly enable or disable tracking codes that faciliate user monitoring, online advertising and more.
Eloqua is a marketing automation software-as-a-service acquired by Oracle Corporation in 2012. Their technology allowed customers to manage sales and marketing leads across an enterprise, enabling them to engage prospects at the right time in the buyer's journey. Their platform also provides some real time reporting capabilities.