Data Visualization Tools

Data visualization tools are software applications that render information in a visual format such as a graph, chart, or heat map for data analysis purposes. Such tools make it easier to understand and work with massive amounts of data. With effective data visualization tools, people can make data-driven decisions without having to spend valuable time trying to wrangle raw data into an interpretable format. Properly configured, data visualization software does that work for you, sifting through vast stores of information to present only the most meaningful, relevant data.

Data visualization tools can vary considerably. They range from software that emphasizes simplicity and ease of use to more complex platforms requiring a higher degree of technical and data science skill. The end goal is fundamentally the same across different tools, however: making it easier to understand and act upon data.

The proper data visualization tools can bring the power of data analytics to just about any user in an organization. From marketing to finance to HR and other departments, data visualization tools make massive amounts of data—from proprietary to external sources—interpretable and actionable across different lines of business. There is great marketing potential in the practice of making data more meaningful to people throughout your organization. This practice leads to data-driven decision-making, pattern identification, increased efficiency, and new insights.