What Is Social Media Marketing?

Social media marketing is the use of platforms such as Facebook, Instagram, Twitter, and YouTube to engage with audiences across various devices. Social media marketing strategies revolve around a variety of goals, including:

• • Branding and awareness. Social apps offer significant opportunities as branding tools with a global, 24/7 reach.
  • Expanded reach. Social media marketing has an amplifying effect for other marketing programs, including extending the reach or potential audience size of brand messaging and campaigns.
  • Customer care. Social platforms offer opportunities for genuine engagement and relationship-building with customers, including two-way conversations and the ability to rapidly respond to questions or concerns.
  • Social media analytics. Social interactions generate rich data that businesses can use to monitor consumer sentiment and other trends.

Through social media KPIs such as impressions, shares, and comments, businesses can measure the efficacy of their marketing programs.

Social media apps are vibrant tools for branding and extending the reach of your content marketing. In addition, social media marketing provides a means of engaging with your audience in real or near-real time. According to Pew Research Foundation, nearly three out of every four American adults use some type of social media. Many people visit one or more social sites on a daily basis; for example, 60 percent of Instagram users visit the platform every day. Lastly, social media analytics tools can derive massive amounts of social media data for valuable insights on consumer attitudes and behaviors.