You may use Treasure Data’s trademarks to refer to Treasure Data’s products, services and related technology if you follow these guidelines and your use is accurate, fair and not misleading. Any goodwill generated by your use of Treasure Data’s trademarks inures exclusively to Treasure Data, Inc. (or its subsidiaries).

Please refer to the Treasure Data trademark list for the current list of Treasure Data word trademarks, including key information about how to use them properly.

You may not use any Treasure Data trademark without written authorization from Treasure Data.

The do’s

1. Trademark symbols and notice statements:
   • Always use the correct trademark symbol with the first or most prominent appearance of the trademark in the body of text. Please refer to the Treasure Data trademark list for guidance on the correct symbol to use for each Treasure Data word trademark.
   • You do not have to use trademark symbols in headlines unless there is no accompanying text, in which case you must use them.
   • Always include the correct trademark notice statement to acknowledge Treasure Data’s ownership of its trademarks. Suitable notices are provided for each Treasure Data trademark in the Treasure Data trademark list, e.g. Treasure Data is a trademark of Treasure Data, Inc. (or its subsidiaries).

    

2. Approved nouns:
   • Always use trademarks as adjectives accompanied by an approved noun. Please refer to the Treasure Data trademark list for approved nouns for each Treasure Data word trademark.
   • Never use a trademark as a noun, a verb, or in the possessive or plural form. Your use will probably be incorrect if the sentence does not make grammatical sense without the trademark included in it.

    

3. Never alter Treasure Data’s trademarks:
   • Do not alter the spelling or form of Treasure Data’s trademarks by abbreviating them, creating acronyms, translating them, joining them to other words, symbols or numbers or using improper capitalization. However, permitted capitalization occurs when using a Treasure Data word trademark in headlines, titles or text where all of the surrounding words are shown in uppercase characters. In this situation, you may use the relevant Treasure Data trademark in uppercase characters, provided that such use complies with these guidelines.

The don’ts

1. Do not use the Treasure Data logo without written authorization from Treasure Data. Please contact us if you want permission to use the Treasure Data logo.
2. Do not use inaccurate or misleading nouns after Treasure Data’s trademarks. Treasure Data’s trademarks are used for specific products and services.
3. Do not use a Treasure Data trademark, slogan or logo (or any part of a Treasure Data trademark, slogan or logo) as part of another trademark, slogan, logo or other name. This includes but is not limited to a company name, trade name, product name, service name, technology name, domain name or social media name.
4. Do not register a Treasure Data trademark, slogan or logo (or any part of a Treasure Data trademark, slogan or logo) either alone or as part of another trademark or other name. This includes, but is not limited to a company name, trade name, product name, service name, technology name, domain name or social media name.
5. Do not use Treasure Data’s trademarks more prominently than your own trademarks, company name, trade name, product name, service name or other name. You should distinguish such names visually from any Treasure Data trademark or other name.
6. Do not use Treasure Data’s trademarks to make fun of Treasure Data or portray Treasure Data in a negative way.
7. Do not use Treasure Data’s trademarks in any manner that expresses or implies that Treasure Data has any affiliation, sponsorship, endorsement, certification, or approval of your product, service or company.
8. Do not use Treasure Data’s trademarks in false or misleading advertising.
9. Do not use Treasure Data’s trademarks in connection with any defamatory, scandalous, pornographic, or other objectionable materials.
10. Do not manufacture, advertise, sell, distribute or otherwise give away any merchandise items bearing any Treasure Data trademark, logo or other name without an express written trademark license from Treasure Data.
11. Do not imitate any element of Treasure Data’s logos, trade dress or product packaging.
12. Do not use or imitate any Treasure Data tagline or slogan.

Using the Treasure Data trade name

As well as being a trademark, Treasure Data is also a trade name of Treasure Data, Inc. and its group companies. When Treasure Data is used as a trade name, the trademark rules do not apply, so do not use it as an adjective with any   trademark symbol. Please use the Treasure Data trade name as a noun. As a noun, the Treasure Data trade name may also be used in the possessive form.