Customer data platforms (CDPs) are critical to drive segmentation, analytics, campaign management, and personalization. But how do organizations take advantage of these capabilities? How do they balance quick implementations and immediate impact with the long game? More specifically, as CDP maturity grows, how can they go from baseline use cases to transforming their businesses?
In this report, Advertiser Perceptions, a global market intelligence leader, explores CDP selection, uses, benefits, and growth opportunities. The findings are based on a survey of 100 US-based martech decision makers from companies of 1,000+ employees who use CDPs and an additional set of in-depth interviews with six of these decision makers.
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