With so much pressure on enterprises to leverage customer data, we wanted to know how companies are moving along the customer data maturity curve.
Are businesses implementing a true customer data strategy? How is that strategy used across the organization—beyond marketing—with sales, customer support, and supply chain management?”
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Customer data strategies are evolving—half of companies anticipate a strategy change in the next year
Companies (85%) are most likely to add customer analytics using AI/ML and predictive capabilities over the next 12 months
Customer data is still siloed for more than a quarter of companies (28%)
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