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Treasure Talks: Unifying Your Customer Data with CDP
First party customer data is the primary asset to truly understand your customers, but often times customer data may be locked in silos across the organization that prevent it from being fully utilized. With the right technology, brands can unify their customer data to gain a single customer view and deliver a relevant, seamless customer experience across channels. With the increase in demand for technology to unify customer data, Customer Data Platforms have emerged to meet this need and become one of the fastest growing MarTech solutions.
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DMP Platforms
Looking for a Data Management Platform? We’ve rounded up a list of the most well known DMP vendors.
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New Survey from Treasure Data Reveals Consumer Shopping Behaviors Heading Into 2021 Holiday Season
Treasure Data,™ the leading enterprise customer data platform (CDP), today unveiled the results of a survey identifying American consumers’ plans, preferences and expectations for the 2021 holiday shopping season.
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Anheuser-Busch InBev
How the global beverage giant busts silos, speeds digital transformation, and gives marketers new powers.
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AB InBev
Global beverage giant AB InBev uses Treasure Data Enterprise CDP to power global marketing and analytics, speed digital transformation & securely handle customer data privacy compliance at scale. AB InBev’s Luiz Gama and Lucas Borges discuss better segmentation through Treasure Data’s “smart attributes” feature, and the benefits of real-time marketing.
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Treasure Talks: How Marketers can Succeed in a Post Cookie-less World
Data regulation has afforded consumers greater autonomy over their data. In response, all of the major web browsers have pledged to phase out third-party cookies by 2022. By leveraging the right technology partners, companies can develop the right data and identity infrastructure to compliantly enhance personalization and craft next-gen omni-channel experiences in ways not possible during the third-party cookie era.