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What is a Customer Data Platform? Learn From the Experts
What is a Customer Data Platform? It’s a complete, packaged SaaS solution for unifying, managing, and activating customer data.
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How Data and Martech Keep Asian Retail Innovating
In many Asian countries, consumers usually have their mobile devices within arm’s reach. By making purchasing and shopping effortless for consumers, retailers across Asia are capitalizing on timely, targeted offers and advertising. These innovative companies are quick to adopt the newest technologies, such as CDPs, to meet customer demands and deliver unique experiences in real-time.
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How to Deploy a CDP for Marketing Success
Considering a CDP? Already bought one? The CDP Institute interviewed execs with experience deploying customer data platforms. This white paper describes how to best select, evaluate, implement & deploy CDPs. It covers strategic considerations, selecting use cases, and how to successfully complete a phased, fast deployment.
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CPG
Treasure Data’s customer data platform for CPG manufacturers positions brands for success through personalization, agile growth, and predictive analytics.
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Retail Solutions
Treasure Data’s Customer Data Platform for retailers maximizes impact at every point of the customer journey with tailored customer experiences.
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Video: The Inherent Relationship Between Data and Society
COVID-19 has given us the opportunity to "re-examine" many things. The same is true for the use of data. We will take a deep dive with Audrey, Digital Minister of Taiwan, and Mr. Seki, Founder of Code for Japan to revisit the basics of data, which everyone should rediscover.
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Forrester Wave Customer Analytics
Treasure Data and Forbes Insights surveyed 200 customer experience executives and 1,000 consumers on the value of CX.
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Tag Management System
Tag management is a system for efficiently overseeing and updating the various marketing tags that an organization embeds in its websites and mobile applications.
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Social Media Marketing
Social media marketing is the use of platforms such as Facebook, Instagram, Twitter, and YouTube to engage with audiences across various devices. Social media marketing strategies revolve around a variety of goals.
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Retail Marketing
Retail marketing encompasses all of the ways a consumer business attracts customers and generates sales of its goods and services. Retail marketing strategies touch virtually everything in a company’s operations, including signage, store layout, sales and promotions, pricing strategies, advertising, checkout processes, and customer service.