$15 Million in Ad Savings

Global Gaming Company Realizes Massive Marketing Efficiencies

$15 Million in Savings on Advertising Achieved Within the First Year

A global gaming company had limited visibility into its customer data, which hindered their marketing efforts. By deploying Treasure Data Customer Data Cloud, the company has achieved greater efficiencies and effectiveness in running marketing campaigns with ready-to-segment, cross-studio data and better customer matching. Consequently, they’ve realized $15 million in ad savings and been able to personalize experiences to drive more engagement and cross-sell and upsell opportunities.

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THE RESULTS

Centralizing customer data and creating unified profiles with Treasure Data has enabled massive marketing efficiencies such as:

$15M

advertisement savings in first year of implementation

79%

improvement in match rate for lookalike audiences

20%

reduction in duplicate profiles

“It used to take us two weeks to get a segment defined and launch an ad campaign. With Treasure Data, it’s down to one hour.”

—SVP of Marketing Technology

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The Challenge

With over half a billion users interacting with its properties every month, the gaming company was struggling to make sense of a vast amount of fragmented data. Not only was this fragmentation slowing down new customer acquisition, it was increasing advertising costs and making it nearly impossible to cross-sell across brands.

The Solution

The company realized that it would not be able to overcome its marketing and operational challenges without a unified view into the data from all the disparate systems and data silos across its multiple studios. By deploying Treasure Data Customer Cloud Data to integrate marketing data from multiple studios, the gaming company now has enriched, unified customer profiles. With this data, the company’s marketing team can now create customer segments more effectively to enhance their targeting strategies.