White Papers & Reports

Read this research report from Winterberry Group, sponsored by Treasure Data.

Read the 2024 Gartner® Magic Quadrant™ for Customer Data Platforms report.

Get complimentary access to research evaluating 17 CDP vendors.

How the C-suite navigates challenges, embraces invisible CX, and leverages AI.

Over half of UK marketers believe consumer segmentation is an outdated and…

Build a framework for positive customer experiences in the age of data privacy.

How food & beverage brands can build loyalty through the use of customer data.

Learn how brands can build consumer trust by focusing on data privacy.

Research reveals how retailers are using customer data to inform CX strategy.

Learn how retailers are driving loyalty with omnichannel customer journeys.

How to create a great customer experience across all customer journey stages.

Futurum Research explores how Treasure Data helps brands use data efficiently.

Gain valuable insights into CDP selection, uses, and growth opportunities.

Futurum Research explores how CDPs can help consumer goods companies with data.

Learn how global enterprises can achieve data privacy and governance.

Find out why investing in the right CDP is an important step for AI success.

Marketers are under pressure to increase ROI amid economic uncertainty.

Treasure Data leaders explore digital trends defining pharma marketing today.

Learn how in this free Forrester Consulting Total Economic Impact™️ Study

Learn why you need a first-party data strategy powered by data enrichment.

Consumer expectations and upcoming opportunities for online food & beverage…

New data shows what HCPs want from pharma brands to improve experiences.

Build or buy? The CDP Institute discusses the many factors you should consider.

How CIOs and CDOs drive growth and personalize customer experiences with a CDP.

Forbes/Treasure Data study reveals how leaders are pursuing excellence in CX.

Learn how to harness the value of customer data with the right data strategy.…

Learn how advances in contact center technology are improving CX and more.

Learn the importance of making customer data visible to contact center agents.

Get the full download on Customer Data Management—what it is, why you need it,…

Explore the first-ever market evaluation and learn about the CDP landscape.

How successful companies deliver seamless, omni-channel customer journeys.

The CDP Institute’s David Raab on CDP selection, digital transformation…

Where CDP use is increasing in Europe, and how it’s powering a marketing…

How can you make better decisions, even when faced with disruption and…

This WBR Insights survey report explores how retailers intend to use customer…

Leverage customer data to innovate and improve customer experience and drive…

New Treasure Data survey shows consumers favor DTC brands, loyalty rewards…

Recapture customer loyalty with these five actions for refining and optimizing…

We surveyed 491 professionals knowledgeable about their companies’ customer…

Retail TouchPoints explores what retailers need to do next to remain relevant &…

Find out how customer data platforms empower contact center agents to deliver…

From the CDP Institute, learn how today’s product development, sales, support &…

Hey, auto makers and dealerships, are you stuck in the digital slow lane?

Harnessing data to personalize the automotive customer experience

This new research will help you better understand what customers value most…

Find out how CDPs compare to DMPs, Master Data Management, Data Lakes, CRM and…

How companies achieve, optimize, and future-proof their martech stack. Get the…

Consumers’ plans, preferences and expectations for the 2021 holiday shopping…

Everything you ever wanted to know about Customer Data Platforms (CDPs) is in…

Ad Perceptions research says marketers are turning to CDPs and other…

What next? Retail TouchPoints explains new strategies to get and keep loyal…

Futurum Research breaks down the latest trends in the CPG industry, including…

Find out how retailers are applying the lessons of 2020 to accelerate their…

CDPs promise data integration, customer journey activation, creative…

Explore the rapidly changing landscape of the CPG industry and what’s needed to…

Based on eTail’s 2020 Retail Consumer Survey, this guide is jam-packed with…

Raconteur’s comprehensive report looks at how COVID has accelerated digital…

Discover which is best for retargeting, new customer prospecting, CRM…

Compare solution providers in this Advertiser Perceptions CDP Benchmark Study

Marketing experts and real-world marketers told “Retail TouchPoints” that…

Learn how CDPs help brands create profitable customer journeys in this Retail…

Experienced marketers and deployment experts explain what’s critical to CDP…

How the New Normal is accelerating the auto industry’s shift to digital…

Reimagine CPG for higher growth, increased brand loyalty, and greater marketing…

Learn how retailers are using BI programs to draw out valuable insights from…

This WBR Insights research discusses the strategies retailers should consider…

Learn how to create a true omnichannel customer experience (CX) with the right…

How automakers and car dealers can compete more effectively in a data-driven…

This Retail TouchPoint special report outlines how retailers can use intent…

CDP Institute founder and director David Raab explains how CDPs are…

How retailers are using AI, data solutions, and customer data to build lasting…

Get answers to the top 5 questions for CIOs and CMOs.

Learn how to place customer experience at the center of your business.

Learn how Treasure Data can help you create a continuous data enrichment…

Could you be getting more out of the martech and customer data you already…

Personalisation is paving the way for the future of marketing. Is your…

Are your personalization efforts keeping up with consumer expectations? Find…

Retailers are investing heavily in personalized CX and Customer Data Platforms…

Do people prefer artificial intelligence and chatbots over human interaction?

We surveyed gamers to find out what produces the most financially devoted fans.

Combining Cross-Channel Shopper Insights for a Competitive Edge...

Retailers and brands are increasingly engaging in co-marketing campaigns with…

Refining Business Intelligence: Turning Today’s Data Tsunami into Actionable…

“The State of the Customer Journey”—an Treasure Data exclusive report—reveals…

See How Enterprises Like Yours Win (and Lose) with Omnichannel Personalization…

Identity resolution is a systematic method used to untangle the complex web of…

What if you could prove to potential advertisers how much your ads and content…

This groundbreaking report is a must-read for everyone guiding strategies at…

US retailers are under tremendous pressure. Declining foot traffic, store…

The retail sector is undergoing massive change, sending executive leadership…

Using Treasure Data enterprise Customer Data Platform for Predictive Scoring...

Investing in customer data management is a sure path to success...

Most marketers today already struggle to keep up with the waves of data that…

Learn how to set yourself up for success in the new regulatory environment with…

Treasure Data's Enhancing the Customer Experience with IoT will take you to the…

This global survey, conducted by Forbes Insights and Treasure Data, polled 400…

A consolidated, actionable view of customer data

High level overview of the value and importance of CDP's to marketing, sales…

The explosion of customer data has created many opportunities to adapt your…

Classifying Treasure Data’s combination of data processing, data management and…