Treasure Data’s Customer Data Platform for CPG Manufacturers
Treasure Data’s Customer Data Platform gives CPG manufacturers the power to personalize customer journeys through enrichment of first-party data, connected commerce, and predictive analytics. Our platform ingests and centralizes all types of data into a unified customer view so CPG companies can uncover new insights and opportunities for revenue. Treasure Data enables agile innovation so CPG players can quickly respond to shifting consumer demands.
Personalization that Performs
Treasure Data’s customer data platform allows CPG manufacturers and companies to personalize the entire consumer journey through enrichment of first-person data, connected commerce, and decision making powered by AI, predictive analytics, and Machine Learning capabilities.
Data-driven Flexibility
To keep up with rapidly evolving consumer demands, CPG manufacturers need to adapt or pivot as needed. The Treasure Data platform can quickly extend to different applications across the organization, providing CPG companies with agile collection, consolidation, and analysis of customer data.
One Platform for All of Your Customer Data
Obtain one comprehensive view of your customer by leveraging the Treasure Data CDP’s ability to ingest and manage all types of data, in any format, from any application. This provides CPG businesses with the insight necessary to identify new revenue opportunities.
Meet Rising Customer Expectations
To ensure a high level of customer satisfaction, CPG companies need to go beyond simple demographics and understand the motivations driving purchase decisions. With full access to Treasure Data’s ecosystem of partners, CPG manufacturers can leverage additional capabilities to deepen connections with customers, as well as understand—and even shape—emerging trends.
Spot Emerging Trends Early
At Treasure Data we understand how quickly the market is changing. That is why we offer our customers executive education programs, specialized training and opportunities for professional education and development. Identifying buying and attitudinal trends early allow CPG companies to leverage, even shape, emerging trends.
Discover Hidden Demand: A CPG Success Story
One CPG manufacturer that Treasure Data has helped is Lion Corp. The global CPG player leveraged Treasure Data CDP’s predictive analytics and targeting capabilities to predict what its customers wanted beyond existing products. Using consumer insights extracted by Treasure Data (such as daily shopping and lifestyle behaviors), Lion Corp developed new products that anticipated customer needs ahead of competitors. Lion Corp’s innovations included a phosphate-free detergent that met emerging consumer needs for sustainable products.
“The future of communication is not about the amount of reach, but about accurately reaching the target audience, penetrating the message, and empathizing with the product concept.”
Toru Hiruma
Director of Digital Communications Development Team, Lion Corp.
Treasure Data’s platform captures data from all points of the customer journey
Check out our resources below to learn more about how customer data platforms can help CPG manufacturers drive growth.
Data is Overwhelming—It Doesn’t Have to Be
Futurum Research explores how CDPs can help consumer goods companies with data.
Use Cases for CPG
Discover leading CDP use cases for CPG brands to maximize the value of customer data.
Anheuser-Busch InBev Case Study
Discover how the world’s largest brewer optimizes costs, boosts marketing KPIs, and yields profitable new insights.
Today’s Competitive CPG Market Demands a Commitment to Consumer Centricity
CPG companies are being tested like never before. In order to survive, they must be data-driven across all facets of the business. Treasure Data’s customer data platform for CPG manufacturers captures data from all points of the customer journey to create a single customer view. Our best-in-breed CDP enables consumer-centric personalization and empowers CPG businesses to uncover new opportunities for revenue.
We understand that no two companies operate alike. Our professional services team can help you configure a self-managed solution that meets your budget. Our highly attentive technical support staff is always on hand whenever you need assistance.
