$125M in Annualized Margin

Leading Automaker Fuels Revenue Growth

By unifying customer data, automaker uncovers $125M in annualized margin

As one of the world’s largest automakers, this company has millions of customers engaged with its iconic brand portfolio across multiple global markets. The automaker wanted more insights into customer behavior in order to shape important moments in the customer journey and enhance the customer experience.

Using Treasure Data Customer Data Cloud to create unified customer profiles, segment audiences, and build predictive models, the automaker has uncovered $125M annualized margin and achieved a 1,000% conversion rate improvement across various campaigns while also enhancing customer satisfaction and service and strengthening customer retention.

Download Story

THE RESULTS

Centralizing customer data and creating unified profiles with Treasure Data has enabled massive operational and marketing efficiencies including:

$125M

annualized margin uncovered

1,000%

conversion rate improvement across various campaigns

57%

decrease in campaign execution time

“Thanks to Customer Data Cloud, we have a more complete, unified view of each customer. And we’ve used those unified profiles to evolve our suite of predictive and prescriptive models, improving our customers’ experience.”

—Sr. Manager, CDP Program

Download Story

The Challenge

With multiple automotive brands across its global portfolio, the company needed full visibility into vast quantities of distributed data in order to improve customer engagement and drive revenue. But measuring the customer experience across numerous brands–and millions of customers–was proving challenging, especially in light of privacy concerns and compliance requirements.

The Solution

In the automaker’s search for a customer data platform, Treasure Data Customer Data Cloud stood out for its robust data governance and customer analytics capabilities, as well as its ability to deliver value across the entire customer lifecycle. Since deploying Treasure Data Customer Cloud Data, the automaker has seen an estimated $68.8M increase in annual value due to boosted sales, greater conversions, and more efficient lead scoring.