Subaru proves knowing customers pays off
Solution
Treasure Data’s enterprise CDP provided Subaru with an easy, plug-and-play solution that was up and running in a few weeks and integrated all its disparate data sources. Their multiple advertising agencies, each managed by a different product team, could share necessary data and still work independently.
Subaru learned how to figure out who had almost decided to purchase and to optimize such customers’ experiences to improve conversion rates. They created behavior-based audience segments to personalize communications for different segments—driving conversions, revenue growth, and more cost-effective advertising. Unified customer data and predictive modeling improved close rates and ad performance, cut costs, and improved collaboration and communication between marketing and sales teams.
Subaru now understands how data can transform other functions of its organization. It’s using post-sales customer data to understand how to design new products and services that improve revenue and cement customer brand loyalty. Perhaps the biggest change of all at Subaru is that the company now knows that with the right customer data, “the possibilities to improve the customer experience are endless” – when you have a customer 360 view.
Achieve a 350% boost in new ad campaign performance by feeding targeted content to each customer segment
Use post-purchase customer data and feedback to develop new products and services that build customer loyalty
Increase dealership sales using online data for offline lead scoring
Unify more than 80 billion data records for an accurate understanding of every customer
Collect 8 million new transactions daily for real-time customer data accuracy
“Today, we place particular emphasis on capturing post-purchase driver data and feedback for use in the development of new products and services. Connected cars and data also facilitate collaborative creation with external companies. The volume and variety of data we collect help Subaru build customer loyalty and distinguish our brand for success in a highly competitive transportation market.”
Noguchi Kiyoshige, General Manager of Digital Innovation
“By unifying our customer data, the possibilities to improve the customer experience are endless.”
Atsushi Yasumuro, Senior Manager of Digital Marketing
More Stories
Lion Corp., a venerable CPG company whose history dates back to the late 1800s, uses a CDP to stay on the leading edge in predicting consumer demand—especially from up-and-coming Millennial and Gen Z buyers.
Muji, a global retailer known for sustainable products and packaging, planned to grow beyond its 650+ store locations. Muji developed a mobile app in order to build more intimate customer relationships.
Shiseido, the fifth largest maker of cosmetics in the world, added a digital component to their customer loyalty program, pivotal to their customer communications and branding strategy for 80 years.
