Seamless Omnichannel Experiences at Scale

Global Retailer Strengthens Engagement, Increases Revenue

Retailer sees revenue per email increase 760% with Treasure Data Customer Cloud

A regional division of a leading athletic apparel retailer with over 500 stores globally and $4B in revenue wanted to increase growth, market more efficiently, and gather deeper insights to improve how and when to engage with customers. By deploying Treasure Data Customer Cloud Data to unify marketing data from siloed data sources across different departments, the retailer has increased revenue per email, boosted conversion rates, and strengthened engagement–while reducing churn.

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THE RESULTS

With quick time-to-value by implementing ~2 million profiles in two years and unifying siloed data sources, the retailer has achieved:

760%

per email revenue increase

10%

increase in purchase conversions

8%

incremental revenue increase per year

“We wanted a platform that could scale to our growing use cases, data needs, and security requirements. And we have been amazed at how Treasure Data has scaled as we have continued to grow.”

—Director of Marketing Technology

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The Challenge

As a rapidly growing global company with a fast-moving, entrepreneurial culture, the retailer wanted to increase market expansion and ensure customers have a seamless experience no matter the touchpoint—in-app, website, in-store, or on a wearable device. But with marketing data from siloed sources spread across different departments, the retailer did not have the insights to make the right decisions on how and when to engage, especially during holiday seasons.

The Solution

The retailer needed a secure customer data platform (CDP) that could consolidate all of its customer data, support use case growth, and meet global security requirements. Treasure Data Customer Cloud enabled the brand to create unified customer views, manage marketing campaigns, and increase CLTV and marketing ROI.