Gain valuable insights into CDP selection, uses, benefits, and more in this report from Advertiser Perceptions. Discover how CDPs drive value today and the many potential growth opportunities.

Futurum Research explores how Treasure Data's customer data platform solutions help brands use data efficiently and create connected customer experiences.

Customer Data Platforms (CDPs) unify customer profiles & personalize customer journeys, boosting marketing ROI. But they also help manage privacy compliance. This CDPI paper shows how.

Learn how a customer data platform (CDP) can help streamline the complicated process of privacy compliance so you can win consumer trust and brand loyalty.

Chances are your organization has a consumer contact center that provides your consumers with a means to ask product questions or potentially raise issues associated with your brands. This contact center may be staffed with in-house staff or you may outsource the capability to specialists. It is also very likely that your contact center is viewed as a cost of doing business; a cost center whose metrics and KPIs are predicated on efficiency and cost savings. Historically, a contact center was not viewed by CPG enterprises as a differentiated capability—meaning consumers didn’t choose a brand based on the quality of the experience that they would have with contact center representatives. The contact center was managed as a utility versus a domain to strive for superiority and brand brilliance.

Everything you ever wanted to know about Customer Data Platforms (CDPs) is in this guide: how they work, ROI, CDPs in large-scale personalized marketing & CX, and more. Also covered: Attribution models, targeting and segmentation, and even questions to ask vendors when you’re selecting a CDP. Popular CDP use cases are detailed, and several specific case studies, including Subaru, are discussed. And if you’ve ever wondered about CDP vs. DMP, CDP vs. CRM, or how CDPs help to orchestrate better marketing by breaking down data silos, this guide is a good place to start.

Discover how a CDP can boost your marketing & sales results with this Dummies Guide to Enterprise CDPs. Learn how to harness customer data to create an unforgettable personalized customer experience.

Learn what customer data strategies are working—and what’s not. A recent survey of 491 professionals knowledgeable about their companies’ customer data management strategies reveals where companies are headed on the customer data maturity curve. Better understand today’s approaches to data strategy development. Read the Customer Data Maturity Study.

As marketing with third-party cookies and IDFAs declines due to recent announcements by Google and Apple, new survey research by Ad Perceptions reveals that marketers are turning to Customer Data Platforms (CDPs) and to greater use of first-party data to make targeted, personalized appeals and to craft high-quality, profitable, tailored customer experiences (personalized CX). The report also covers other aspects and strategies of marketing in a cookieless world.

Learn how you can use Treasure Data Journey Orchestration to identify patterns and trends in customer behavior, make data-driven decisions, and optimize the customer experience.

New research on customer journey management reveals businesses devote top talent and technology to improve the customer journey but challenges remain.